THE GRUEN EFFECT

“This film is terrific. It tells the viewers not only the theory
of great shopping centers and urban design, but gives
them the sense of it through dense visual and sound texture.”
(Michael Gruen, lawyer, New York)

“How the Viennese architect Victor Gruen
went to the US and invented the shopping mall that
conquered the world.” (Salzburger Nachrichten)

“A wonderful evocation of the heroic
and poignant career of an architect central to shaping
the form and character, for better and worse, of the modern
city.” (Michael Sorkin, architect, New York)

“It is particularly important that this film was made
in Vienna, the city of Gruen's birth, which clearly shaped
his concept of urbanity. It is certainly a valuable contribution
to urban studies.” (Margret Crawford, Urban Planning
and Design, University of Harvard)

“How the Viennese architect Victor Gruen went to the US and
invented the shopping mall that conquered the world.”
(Salzburger Nachrichten)

“In their movie, Weingartner and Baldauf reach way beyond
Victor Guens biography, to explore the social, economic and ideological
effects of his achievements.” (profil, 2010)